Head-to-Head in the US Underwear Market: Aerie vs. Victoria's

By A Mystery Man Writer

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

Aerie: Un-retouched photos show why teen retailer is giving Victoria's Secret a run for its money, The Independent

Brand Comparison- Aerie vs. Victoria's Secret

Pink (Victoria's Secret) - Wikipedia

Aerie No Show Cheeky Underwear

Where Victoria's Secret Went Wrong

American Eagle is thriving even as shopping malls shrivel - Los Angeles Times

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Target tries to capitalize on Victoria's Secret's struggles

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Head-to-Head in the US Underwear Market: Aerie vs. Victoria's Secret

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Coresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria's Secret?

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