More than shoes: Nike navigates complicated twists in track - OPB
By A Mystery Man Writer
Though frequently scrutinized the way any market leader is, Nike’s command over track and field has been tested over the past few years — if not in a pure dollar-for-dollar sense, then certainly in the way it is perceived by its most fervent followers.
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Boardroom on X: 1) Entering the '80s, running accounted for roughly 80-90% of Nike shoe sales. The Beaverton brand sought to bring their trademark Air technology from the track to the hardwood.
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