I'm not advertising underwear': UK Nobel laureate in 'fake claims

Physicist Andre Geim says company used his name without his permission to make inflated claims about clothing allegedly made with new wonder material graphene
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A Nobel Prize-winning scientist who developed what the media dubbed a wonder material has accused a Chinese underwear manufacturer of using his name to promote its products without his permission and to make massively exaggerated claims about their benefits.

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Nobel Prize controversies - Wikipedia