Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."

Diet Coke Prints Literally Millions of Unique Labels for New 'It's

Coca-Cola issuing new Diet Coke designs for 'It's Mine' campaign

Diet Coke It's Mine Campaign

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Bob Gaumont (@bobgaumont) / X