Formula 1 reveals details of fan segmentation research

New research conducted by Formula 1 - in partnership with Ipsos MORI Social Research Institute - has revealed that two third of sports fans surveyed across seven different territories identify as Formula One fans, and that one fifth of the half a billion fans across these markets are avid fans of the sport.

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Formula 1 reveals details of fan segmentation research

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Formula 1 reveals details of fan segmentation research