An extension of the brand': Inside Peloton's apparel ambitions

Peloton is placing a bigger emphasis on its retail and apparel offerings. The athletic brand, known most widely for its stationary bikes and workout classes, released a collection of men’s and women’s apparel on January 15 in collaboration with Gap subsidiaries Hill City and Athleta. Peloton vp of apparel Jill Foley said it's part of the company’s larger strategy to grow the apparel side of its business.

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