What is the story behind everyone's obsession with Lululemon's bestselling Align pants and other activewear?

The ‘story of Align’ is said to have much to do with the buttery-soft feel of the brand’s proprietary Nulu fabric, resulting in activewear with a legion of devoted fans who can be seen wearing it everywhere.
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This is the unabashed confession of a Lululemon addict. However, it took some convincing before I became a stan of the wellness and athleisure brand. Its price point was my biggest gripe. As a semi-regular practitioner of yoga and Pilates, I simply could not understand why a pair of workout pants – the brand’s most popular Align pants, to be specific – had to cost me upwards of HK$880 (US$112).

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What is the story behind everyone's obsession with Lululemon's bestselling Align pants and other activewear?

What is the story behind everyone's obsession with Lululemon's bestselling Align pants and other activewear?

What is the story behind everyone's obsession with Lululemon's

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