Women's sports popularity is growing, according to Nielsen study - Global Sport Matters

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

The Rise Fall and Rise of Women's Sport

Trends in Sports Marketing - Snipp

Popularity Of Women's Sports Surges Approaching 50th Anniversary Of Title IX

Women's Sports Network jumps on shifting attitudes with dedication to women's sports

Nielsen Sports highlights growth of live streaming, News

Consumer behavior shifts and new experiences are broadening fan engagement

Women's Sports Saw Historic Popularity Growth in 2022

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

WNBA Season: At 25, League Pursues Rapid Growth for Women's Basketball

Live sports on TV and streaming boost female athletes - Los Angeles Times

Can the rise of women's sport grow golf participation?

WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video