Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine
By A Mystery Man Writer
When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.
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The Brand Story: Lululemon - MarcomCentral
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
PDF) THE TAO OF LULULEMON
How The Lululemon Brand Became Iconic In Athletic Wear - Kimp
The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand
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The Brand Story: Lululemon - MarcomCentral
Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine
