Going Dutch is key to understanding Under Armour's global recovery - SportsPro
By A Mystery Man Writer
Under Armour opened a lavish new regional headquarters in Amsterdam last month as it committed to a more global approach to growth. Massimo Baratto, the sportswear brand's managing director for EMEA, tells SportsPro how renewed focus on the core consumer has been allied to a more balanced business mindset to inspire fresh optimism.
Mission, Vision and Values
Under Armour: The Business of Sweat Goes Digital - Technology and Operations Management
Going Dutch is key to understanding Under Armour's global recovery - SportsPro
Creating More Access to Sport for The Next Generation of Athletes
Sgi europe vol. 23 n°50+51
Mission, Vision and Values
Top story: Brentford secure Umbro kit deal until 2023 - SportsPro
The Phenomenal Rise of Under Armour Brand
The Phenomenal Rise of Under Armour Brand
I can't stop obsessing over an Under Armour campaign from 2014. Here's why.
