How Tesco reinforced its value message with Supermarket Sweep remake

Bringing back a daytime TV favourite proved to be a winning strategy for Tesco.

Tesco escalates the supermarket price wars by cutting prices, Tesco

Tesco brings value focus 'to life' as it takes on Aldi and Lidl

Wal Mart Case, PDF, Walmart

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Tesco plans Finest revamp to boost quality perception

Tesco's supermarket sweep to guard against inflation – Supermarket Income Reit

Tesco hails 'powerful combination' of value and quality for 'strong' performance

Supermarket Sweep x Tesco

Analysis: How Tesco is tackling retail's three most 'significant uncertainties', Analysis

Supermarket Sweep x Tesco

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Why Tesco fought temptation to plaster logo all over Supermarket Sweep

Tesco Groceries outage: Why the supermarket website went down after 'hack' and if it's working again now