Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie promoting real bodies : r/Instagramreality

Aerie April Fooled us with their male body positivity ads

Aerie April Fooled us with their male body positivity ads

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Why Aerie's 'Body Positive' Campaign Isn't The Lingerie Addict - Everything To Know About Lingerie

How Fashion Brands Embraced April Fool's Day - Fashionista

Aerie's New Men's Campaign Made a Massive Mistake

Why Body Positivity Seems To Be One-Sided

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

A Lingerie Brand Offers Real Women as (Role) Models - The New York Times