By A Mystery Man Writer
How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport
Drop the 'girl power' shtick when marketing women's sport
Niamh Kitching on LinkedIn: As part of FemFest week at Mary Immaculate college We're holding an hour…
What does the fake 'Ladyball' campaign say about women's sports
Niamh Kitching on LinkedIn: Has marketing women's sport moved on from Ladyball?
Trend Watch: What Marketers Need To Know About Women's Sports in 2023
What we're talking about today
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Why brands need to play catch up when it comes to opportunities in
Women must wear bikini bottoms'; the paradigm shift needed to
The debate in sports over the definition of womanhood is
Niamh Kitching on LinkedIn: Has marketing women's sport moved on from Ladyball?
Movers, shakers and loan rangers: key takeaways from the women's
Special football for women, pink ladyball, causes controversy and
Game Over For 'Pink It & Shrink It' Kit Marketing in Women's Sport